Wednesday, January 30, 2013

Zoya Jem

Good morning!!  Ever since Zoya introduced Kimber into their lineup last summer I've known I'd have to have Jem in my stash, because I am a Jem girl, and truly outrageous ;)  Their recent promo sale landed Jem in my basket and onto my nails.



Jem is a deep plum purple glowy shimmer, a little too vibrant to be vampy but satisfyingly dark, nonetheless.  There are hints of a gold flash in the bottle but on the nail it's purple on purple, gorgeous and glamorous.  Typically great Zoya formula here... You can almost get away with one coat, if you're careful.  I experienced a little tugging with the first but the second was perfect.
If you don't know what the heck I was talking about, being a Jem girl and all that, here's a link to the opening song to the '80s cartoon.
Thanks for reading ♥

21 comments:

  1. Oh yes...I was totally a Jem Girl:) Beautiful swatches. This kindof looks like Zoya Carly...which I LOVE!

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    1. I was thinking it looked familiar as I was applying it. I think Carly's got some silver and maybe a lighter base... I'll have to do a comparison.

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  2. I have Zoya Jem and she is a beauty! Jem looks good on you...then again, everything does. LOL

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  3. Hallelujah, Jem...that is a long time ago :)
    Jem should be a eighties neon pink or something ;)
    Love this colour though: not too dark, not too purple...just right!
    Looks lovely on your nails as well.

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    1. I agree! Dark purple totally doesn't match up, but yeah, really pretty shade. And thanks for the compliment :)

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  4. Yay JEM!!!!!! So sophisticated on you, such a beautiful shade, got it as well!!! I unfortunately don't know this cartoon :-(. I hope you had a lovely day xxx

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    1. Thank you for your good thoughts, it was a terrible day, lol. But I'm home now and tomorrow's a new one ;) I can't wait to see Jem on you, we have good taste ;)

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  5. Pretty color! The shimmers really come alive under direct lighting. :-)

    ~ Yun

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  6. This is such a pretty color! I find myself staying away from darker purple/reddish shades for some reason but I'm such a sucker for Zoya shimmers that I might consider trying dark again.

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    1. Ooh, Kelly, I'd love to see you in some dark shimmery colors! You should get this. :)

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  7. Oh, I can't wait to see! I was totally a Jem girl. My third grade bffs and I did a little lip-synch and dance in our school's talent show to one of the Jem songs. I got to be Kimber, lol.

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  8. Amazing shade! And if you only need a one coat.. that's very rare!

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    1. Right?! Zoya's got a few shimmers that are good to go like that.

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  9. Gorgeous! This is so lovely on you. I think I have this floating around my stash somewhere-- I should pull it out and wear it!

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