Sunday, September 1, 2013

Info on The 444, Plus Info on The 444

Morning, guys and gals!  I don't usually do this (in fact, this is a first for me) but New York Fashion Week always leaves me yearning to be a part of the excitement from my perch on the other side of the US.

Butter London, my favorite brand evarrr, always introduces a few new colors to commemorate each week, some of which make it into the core line, some that are limited edition.  Colors of NYFWs past have included British Racing Green, Fishwife, and Posh Bird.  This season's newbie is a full-coverage champagne glitter called The 444.  Observe.



Gorgeous, right?!  I love love LOVE champagne glitters and this one's different from any of the multitude I've amassed because it's chunky.  It looks like a more wearable, versatile sister to West End Wonderland.  I'm excited to own this.

So funny story... BL's facebook page first announced this with this tagline-- "Every girl needs a manicure that complements her favourite beverage (any guesses to what ours is?)"  I immediately assumed The 444 is some sort of trendy new top-shelf liqueur mixed drink, so I googled The 444 drink to get the 411 (like that?) and I found that The 444 is a blended and tongue-in-cheek delight of seasonal fruits and vegetables, grains, legumes, and a wine or vinegar as a preservative.  Mythbusters' Jamie Hyneman's recipe is here.  I didn't really get it, but I figured the smoothie is probably some delectable shade of brown, and this is Butter London, after all, why wouldn't they name a perfectly lovely polish after a gag-inducing pseudo drink?
Well, as it turns out and as I found out via the press release, 444 is in reference to the address of BL's original headquarters and the drink of choice is champagne.

Who knew?

Enjoy your Sunday and thank you for reading!! ♥♥

14 comments:

  1. Replies
    1. Right?! I'm so excited to see it irl. I think it'll be super twinkly :)

      Delete
  2. Haha that's so interesting! And I love this shade!

    ReplyDelete
    Replies
    1. Isn't it? I would've been SO confused if nothing had come up under "444 drink" at all, lol.

      Delete
  3. Very pretty! Hopefully it looks just as pretty in real life!

    ReplyDelete
    Replies
    1. My expectations are high. BL seldom fails to deliver :)

      Delete
  4. and that goes right to the wishlist!!

    ReplyDelete
  5. Interesting. I really want this one...regardless of what it means :)

    ReplyDelete
    Replies
    1. Oops, logged in using the wrong account :)'

      Delete
    2. I think so. It looks like it may have a little copper/rose gold/Champagne in it??? Maybe I should wait for more swatches. I wouldn't want to end up with another West End Wonderland!

      Delete
  6. My Butter London stockist just announced the launch of BL's autumn collection for tomorrow - swoon!!! And I just today told a Brit girl with whom I work about this Brand and they're knack for names of their polishes - she was delighted!!! So I am looking forward to tomorrow's launch and let's see if I get myself any ;-)

    ReplyDelete
    Replies
    1. Oh, how fun :) Dodgy Barnett remains my favorite name. I can't wait to see which colors you choose.... I have my predictions ;)

      Delete

Please be respectful and refrain from using profanity or including links in your comments. Posts containing either will be deleted. If you have a blog you'd like me to check out, shoot me a message and your link by using my Contact Me form.

Related Posts Plugin for WordPress, Blogger...